Innovazione

Innovazione

L’importanza della proprietà intellettuale per le Pmi

Secondo un’indagine condotta dall’Ufficio dell’Unione Europea per la Proprietà Intellettuale (EUIPO) solo il 10% delle piccole e medie imprese europee è titolare di marchi e …

#contraffazione #brevetti #registrazione marchi ue #registrazione modelli ue #diritti proprietà intellettuale pmi #proprietà intellettuale #euipo

Innovazione

Le PMI fanno sempre più ricorso a fintech e challenger bank. Ecco perché

Secondo il World Payments Report 2022 di Capgemini l’89% delle piccole e medie imprese intervistate non riesce a ottenere servizi bancari sufficienti per far crescere …

#finanziamenti #imprese #business #pmi #fintech #pagamenti #Blockchain #pagamenti B2B #prestiti #paytech #challenger bank #servizi di pagamento

Innovazione

Nasce il cCommerce. Perché conversare aiuta a vendere (anche online)

Per i merchant è una delle nuove tendenze del 2022. Si tratta di avviare conversazioni personalizzate per migliorare i contatti con i clienti, fornire assistenza …

#Customer Experience #vendite online #conversational commerce #commercio conversazionale #checkout #campagne marketing

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